At Nuz, Madison & Kelsey are turning recycled steel and sustainably-sourced timber into knives that are not just tools, but a part of everyday life. Handcrafted in New Zealand, each piece carries a story of care, skill, and sustainability. We caught up with Madison & Kelsey to chat about the journey of making knives, the challenges and joys of the craft, and what keeps them inspired along the way.
Tell us a little about what drew you to making knives and how you got started.
Madison: Aviation was my passion from a young age, which led me to study mechanical engineering and begin my career in the aviation industry. When COVID hit, I moved back into my parents’ house, and that’s when the idea for Nuz was born. I realised how closely my passions for engineering, sustainability and creativity aligned with knife manufacturing. At the same time, I wanted to challenge the stigma that quality knives are a “guy’s thing”. Nuz was created to bring the exceptional quality and craftsmanship from my dad’s decades of experience into the everyday home, in a way that feels modern, inclusive and approachable.
Kelsey: Initially I went to university after high school to study Fashion Design, but soon realised going straight back into the education system wasn’t for me. I worked for my Dad to save for travel and spent a few years living in Bristol, UK. When I came home, I started working with him at Svord again and never really left. I loved learning the craft of knife making and found a lot of fulfilment in the work, which eventually led to manufacturing knives for Nuz.
What’s the hardest part of making knives, and what’s the most fun part?
Kelsey: Not being able to get my nails done! Haha. But honestly, another tricky part is being fussy about the details. You’re your own worst critic and notice things no one else probably ever would.
The most rewarding part is learning the skills from my Dad and continuing in his footsteps making knives. It’s not something I ever saw myself doing, but when I started, it just felt right. Plus, being part of someone’s milestone or celebration by making a special knife for them and seeing their reaction is such a great feeling.
What do you enjoy most about working with recycled materials?
Kelsey: What I enjoy most is giving new life to something that’s already had a past. There’s something really satisfying about taking a material that might otherwise be discarded and turning it into something functional, beautiful and long-lasting.
There’s already so much stuff in the world that working with recycled materials isn’t difficult. As a business, and as individuals, I think we all have a responsibility to be as sustainable as we can.
Is there a story behind one of your favourite designs or styles?
Madison: My favourite knives would definitely be the Critical design range. The handles are made from 100% recycled plastic sourced from old fishing nets and milk bottles, which creates a really beautiful, multi-coloured material. When you pair that with our 100% recycled carbon steel blades, you end up with a knife made entirely from recycled materials. We even offset all carbon emissions from manufacturing by planting trees - so it really is a win-win.
Kelsey: The Critical range is my favourite too, but my standout model is the Gourmet. I love the shape of the blade and use it every day in my kitchen. 
When you’re not in the workshop, what do you do to recharge or find inspiration?
Madison: I live in the beautiful Mount Maunganui, so anything beach-related is my go-to! Swims, walks and running fill up most of my time. I also enjoy Pilates and getting lost in a good book.
Kelsey: To unwind, I love spending time outside in nature, especially going for walks and swims. Catching up with friends is a big recharge for me too, there’s nothing like a cold beer with your mates. I also keep busy sewing and repurposing materials like vintage tablecloths, curtains and wool blankets. I’m lucky to have a sewing studio at home where I can create my pieces so I’m always making.